FOR IMMEDIATE RELEASE
Bradenton, Florida – April 28, 2020 – By now many have seen the constant memes that state how wild 2020 is, and they are far from wrong. From wildfires engulfing Australia to the loss of an NBA legend, no one could have guessed we were all about to take the biggest turn of our generation. Word of a highly infectious disease known as COVID-19 spread in late February and by mid-March the world was at a standstill. Every non-essential business was closed, including Sonny Parlin’s mixed martial arts studio. Having made music on and off since he was 14, he decided to use this extra time for good, and from that came his latest single alongside Canadian rapper Northside Nate.
Sonny Parlin came across Northside Nate on Fiverr and had worked with him once before. “I loved his style and tone, and was so impressed with Nate’s performance,” says Parlin. So when our reality started to shift, Sonny Parlin reached out to Northside Nate once again for his latest single, “Rat Race.” While the song is top notch and sounds like something one would put on a mixtape alongside conscious rappers like Mos Def, what this song does is showcases the present new normal.
“Taking on the struggles of the rap game with truth and grace, Rat Race addresses the realities of the industry through engaging lyricism and a strong sense of self-awareness, featuring huge energy and sharp hooks – all flowing seamlessly along a bed of dark piano samples and heart-stopping beats that are sure to captivate audiences worldwide.” – Classically trained multi-instrumentalist, vocalist, and music educator Jon Wright
With COVID-19 shutting down everything that isn’t deemed essential, many musicians and those in the industry have been hit – hard. No longer can they perform in showcases, book tours, or hit the pavement and get the word out the old school way. Sonny Parlin wants to remind people that the internet can be a place of discovery on all levels. Not just the ‘gram, but places like Fiverr. So artists and producers alike should open themselves up to new possibilities so that the world of hip hop can continue to flourish even during the bleakest of times.
Those interested in adding new hip hop to their playlists, featuring “Rat Race” on their site, or interviewing Sonny Parlin for their site, podcast, or radio show can reach out via the information provided below.
For more on Sonny Parlin and to hear “Rat Race,” please visit: https://soundcloud.com/sonnyparlin/rat-race-feat-northside-nate
Sonny Parlin is using his time in quarantine to connect with hip hop fans across the globe. Collaborating with Canada’s Northside Nate, they created their latest single “Rat Race.”
Official Site: https://sonnyparlin.com
Apple Music: https://music.apple.com/us/album/rat-race/1509362903?i=1509362910
Source: ArtistPR Press Release